Renault Trucks and the DAKAR 2011
DAKAR January, from 1st to 16th
The Dakar 2011 brings Renault Trucks into closer contact with its customers
Having played a role in the Dakar for more than 30 years, Renault Trucks is continuing the adventure from 2 to 15 January 2011 in Argentina and Chile. The Kerax 6x6 Rally Raid assistance vehicle will be accompanied by the Sherpa, the "star" of previous editions which whips up more and more enthusiasm with every year that passes. Renault Trucks will be taking advantage of the event to promote its products on local markets, particularly Optifuel Solutions adapted to its "Construction" range and present the new Premium Lander fitted with the Optidriver+ robotised gearbox which will be launched on the South American market in 2011. In December, Renault Trucks Argentina also launched the second edition of its "Do you see yourself in a Rally?" prize draw which enables customers, suppliers or members of the Renault Trucks Argentina staff to win seats in the Kerax assistance vehicle and other presents.
An off-road vehicle par excellence, with exemplary pulling power, flawless reliability and outstanding crossing capacity, Renault Kerax will once again be an unmissable feature of the Dakar 2011. Operating as an assistance vehicle, it will play the immensely valuable role of "Good Samaritan" for those competing. And, as has now become the tradition, once again this year it will be "escorted" by the Sherpa, a vehicle of military origins with an uncompromising appearance and impressive ground clearance that makes it one of the most popular vehicles in the rally caravan every year!
For Renault Trucks, the Dakar in Argentina and Chile is the ideal opportunity for communicating to and making closer contacts with its South American customers. This is why Renault Trucks' South American subsidiary organised its "Do you see yourself in a Rally?" prize draw once again this year - allowing customers, suppliers and Renault Trucks staff to play online to win seats in the Kerax assistance vehicle cab during the Rally's 14 stages.In fact, there is still time to play as it is continuing for everyone up to the end of January on the http://www.rallyrse.com/?lang=en site.
To make its products and services better known, Renault Trucks will also be highlighting its Optifuel Solutions adapted to its Construction range and, during the entire course of the rally, will be presenting the new Renault Premium Lander fitted with the Optidriver+ robotised gearbox which will become available in South America during 2011.
Finally, a particularly high profile will be given to the social responsibility programme set up by the Argentinian subsidiary in November. This programme is based on two themes that are very important to Renault Trucks: road safety and preserving the environment. Six journalists specialising in this type of programme will be accompanying the Renault Trucks teams and highlighting 14 key questions relative to these issues. Several events have been planned to take place all along the route and reports of the various initiatives will be posted online in a dedicated blog (http://www.rallyrse.com/?lang=en).